The San Antonio Livestock Show & Rodeo wanted a fresh approach to their ag exhibit. Their aim was to highlight the significance of agriculture while celebrating the rich heritage and roots of San Antonio, Texas. The branding reflects the cities’ Mexican spirit with fun colors, a secondary design of “Papel picado” traditional paper cut outs help highlight Texas specific agricultural fact signage throughout the fair grounds.
Branding, Exhibit Graphics
Work done as an Art Director at Cultivate Agency, along with Katie Johnson