City of
Justin, Texas
Rebranding a city
with both boots on the ground and an eye to the future
Rebranding a city with both boots on the ground and an eye to the future
Justin, TX (population 5000+ in 2020) is going through what many small towns on the peripheral of the Dallas/Fort Worth Metroplex are going through, the potential of growth. Not wanting to be left behind, the city wanted to rebrand to draw business. Justin, like many small towns had no clear branding, with many old logos on many different marketing material and departments. It wanted to create a simple brand system for all departments. The town long tied to its western roots, looked to make it the center of the rebrand.
Branding, Print/Collateral
Work done as an Art Director at Cultivate Agency
City departments would follow the same format, each incorporating its own unique tagline around the “US” in Justin, aiming to foster a stronger sense of community
City departments would follow the same format, each incorporating its own unique tagline around the “US” in Justin, aiming to foster a stronger sense of community
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