4C Summit

A conference springs
to life under the big top

A conference
springs to life under
the big top

The 4C Summit is an annual agricultural business conference. In 2019, it was hosted in Sarasota, Florida—a city renowned for its beautiful beaches, vibrant culinary scene, and the iconic Ringling Museum, founded by John Ringling of the legendary Ringling Brothers Circus. The event aimed to blend sophistication with a playful, nostalgic tribute to the circus era of the early 1900s.

Branding, Print/Collateral

Work done as an Art Director at Cultivate Agency

The mailed invitation consisted of a box, poster, itinerary booklet, Barnum’s animal crackers and client’s calendar

Glossy itinerary booklet to entice potential attendees with events

4C_Summit_Invitation_goldfoil1

A personal itinerary tailored to the selections the attendee chose was sent out with session questionnaires weeks from the event